Who is responsible for the processing of your personal data?
Identity: principe lolapostal address: 158 rue franz merjay, 1050 brussels, belgium
telephone: (+32) 2 343 43 18


We will gather all the information we need to process your order. (for example: name, email, postal address, billing address, card number or other payment method details, contact phone number. We also capture your ip address for fraud check purposes only).

When you place an order online

-when you first place an order online you will also be given the option to opt in for email marketing. We will not send you email marketing unless you tick the box to ask us to, or unless you have asked us to previously.

You can opt out of email marketing at any time by clicking the unsubscribe link at the bottom of any email, or by contacting customer services.

As with all sensitive data we keep all of these details securely in our systems. The exception is payment details which are sent to and managed securely by our payment service provider ( paypal ). We do not keep a record of your credit card, for example, apart from the card type and last four digits for reference.

When you opt in to receive marketing communications from us there are several ways you might do this, for example:

Using an online form;

Giving your details to staff in store and accepting to receive emails;

When you first sign up for emails. You can opt out of email marketing at any time by clicking the unsubscribe link at the bottom of any email, or opt out of any marketing by contacting customer services.

When you make a transaction in store 

When you shop in store you might be asked for your email address (and sometimes your name, address details, phone number). We do this so that we can understand and serve our customers better, and to make sure we know which offers you qualify for. You are not obliged to give this information.

When you contact customer services
we keep records of any communications we have with you so that we offer the best service to you and so that we can refer to them at later date if we need to. As with all sensitive data, we keep these details securely.

Using cctv in our stores
we keep cctv recordings for security purposes only.

Using cookies on our website see our separate cookie policy for detail about cookies and how we use them.

3. Personal data retention period

How long will we keep your data? Your data will be kept as long as we have a contractual relationship, or until you request its cancellation, as well as for the time necessary to comply with our legal obligations.

4. Purpose

Your personal data is collected for the following purposes:

Managing orders and dealings with you;

The provision of information to customers concerning offers and commercial information related to principe lola;

Boosting and improving communication by the website and the brand through the sending of newsletters and special offers based on the customer’s preferences as observed on the website;

Improving the personalised nature of the services proposed to customers; and

Compliance with legal and statutory obligations.

All of the data gathered for statistical and business purposes is used to optimise the website and the customer relationship. The customer has a right to access, rectify and oppose the personal data concerning him

5. Recipients

To which recipients will your personal data be communicated?

Your personal data will not be disclosed to any third party, except to those third parties whose intervention is necessary for the correct management of the service provided (transport companies, financial institutions, etc.)

In addition, your data may also be disclosed to public bodies and authorities (administrative or judicial) in those cases in which a legal regulation thus establishes it.

6. Rights

You have the right to access your personal data (to ask us what information we hold about you).You have the right to ask for your data to be deleted or corrected.You have the right to ask us to stop processing your data.You have the right to stop receiving marketing from us.

For all of the above, please do get in touch. Where we are obliged to comply with your request we will do so as quickly as possible.

7. Cookie policy


The website uses cookies. A cookie is a computer file stored on the hard disk of the user’s computer. Its purpose is to highlight earlier visits by the user to the website. Principe lola sprl uses cookies solely for the purpose of personalising the service offered to the user.

The user reserves the right to disable cookies by configuring the settings on his/her internet browser. Doing so means that the user  will no longer be able to use the personalised service provided by principe lola. Via the website.

Web beacons:

Some pages on the website may contain web beacons used to count the number of visitors to the website and/or to supply a number of indicators to principe lola.

In any event, the information obtained using these beacons is strictly anonymous and is used merely to gather website-visit statistics for certain pages, for the purpose of better serving visitors to our website.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s ip address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the gravatar service to see if you are using it. The gravatar service privacy policy is available here: http://celinedaoust.Com/privacy-policy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “remember me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post id of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.G. Videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.